Metallica takes on fashion?

…well, Metallica isn’t quite coming up with their own fashion line – but they are advertising with one!

According to Blabbermouth“The campaign will be distributed on social media channels and will appear on billboards and kiosks in Paris and in The New York Times, reflecting a more focused initial print advertising buy. Wider print distribution and billboards in New York, Los Angeles and Moscow will follow in the autumn.”

giphy

What do you think? Is an exclusive Metallica fashion line next? No word yet on why they decided to do this.

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